TSPU students will be awarded with grand prize of “Crystal orange” for the best PR-project in ecology
The awarding of winners of All-Russian competition of students' projects in the field of public relations, advertising and media technologies will take place in October in Moscow.
By the decision of the jury in the “Ecology” category the work by students of Tomsk State Pedagogical University “ART-CHAOS. Garbage wind." has received the highest award. According to the authors the goal of the project is to change attitude to garbage through the creation of art-objects and make schoolchildren more environmental responsible.
"In Tomsk there are some measures taken to improve the environmental situation and federal and regional projects are being implemented: "Garbage has its house", "Tomsk - clean city!", "Batteries, Surrender! ". But in our opinion - write the authors - is necessary not only to learn how to collect the garbage separately and drop it in certain containers, but also to change the attitude to the garbage. "
Irina Arkhipova, Director for External Relations and Communications, Coca-Cola Hellenic in Russia and chairman of the jury said: "I congratulate the students of Tomsk. Their work is a really interesting creative project. I agree with the sponsors that the waste problem exists due to insufficient coverage of the topic in media and low level of environmental responsibility in society. That is why our company takes an active part in environmental education. Coca-Cola Hellenic has committed to conduct all their activities with great responsibility with attention to the environment. The Company believes that environmental protection is the responsibility of every member of society. That is why for many years we have been supporting projects aimed at the promotion of the topic."